This book is a thorough and practical guide towards the core skills, activities, and behaviors that are required of product managers in modern technology companies.

Product management is one of the fastest growing & most sought-after roles by job hunters and businesses alike. The availability of educated and experienced skill can barely match the accelerating demand for new and improved technology items. People from nontechnical and specialized backgrounds alike are eager to get better at about The Influential Item Manager: How exactly to Lead and Release Successful Technology Items this exciting fresh role.

The Influential Item Manager teaches product managers how to behave at each stage of the product life cycle to attain the best outcome for the client. Product managers are under pressure to drive magnificent results, frequently without wielding very much direct power or authority. Unless you learn how to impact people at all levels of the organization, how will you create the perfect product?

This comprehensive entry-level textbook distills over two decades of hard-won field experience and industry knowledge into lessons which will empower new product managers to do something like pros right from the gate. With teaching experience both from UC Berkeley and Lynda.com, the writer boils down the most complex topics into concepts that are easy to memorize and apply.

This book methodically documents the various tools product managers everywhere use to align their teams with market needs and organizational goals. From environment priorities to capturing requirements to navigating trade-offs, this reserve helps it be easy. Not merely will your product succeed, you’ll succeed, as well, when you browse the final chapter on evolving your career. Let your product’s success become your achievement!