Influence, the classic book on persuasion, points out the mindset of why people state ‘yes’-and how exactly to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly growing field of impact and persuasion. His thirty-five many years of thorough, evidence-based research along with a three-year plan of study on what goes people to change behavior has resulted in this extremely acclaimed book.

You’ll learn the six universal principles, how to use them to become skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the concepts of Impact will move you toward profound personal change and become a driving force for your success.