“When you can measure all those words that you will be discussing, and break them into quantities, you know really something about any of it. To the in contrast, when you are not really measuring some thing, then you do not know on what you have spoken.

You haven’t any control over your sayings. The data can be meager in that way, and that may be unsatisfactory as well, says”, Dr. Kaplan.

In other words, when you can measure, then you could improve. That’s the reason, why business metrics were introduced to measure the performance standards of the companies, towards improvisation. That is all balanced scorecard is about. Let us see about that in detail.