The landmark book which has revolutionized just how we understand leadership and decision producing — from #1 bestselling author Malcolm Gladwell.

In his breakthrough bestseller The Tipping Stage, Malcolm Gladwell redefined how we understand the world all around us. Today, in Blink, he revolutionizes just how we understand the globe within.

Blink is a reserve about how we think without thinking, about options that appear to be manufactured in an instant–in the blink of an eye–that actually aren’t as simple because they about Blink: The Power of Thinking Without Thinking seem. What makes some people excellent decision makers, while others are regularly inept? Why perform some people follow their instincts and win, while some find yourself stumbling into mistake? Just how do our brains really work–in the office, in the classroom, in your kitchen, and in the bed room? And why are the best decisions often the ones that are difficult to describe to others?

In Blink we meet up with the psychologist that has discovered to predict whether a relationship will last, based on a few minutes of observing a few; the tennis trainer who knows when a player will double-fault before the racket even makes connection with the ball; the antiquities specialists who acknowledge a fake instantly. Here, too, are great failures of ‘blink’: the election of Warren Harding; ‘New Coke’; as well as the filming of Amadou Diallo by law enforcement.

Blink reveals that great decision manufacturers aren’t those that process probably the most info or spend the most time deliberating, but those people who have perfected the artwork of ‘thin-slicing’–filtering the very few factors that matter from an overwhelming number of variables.