What’s behind the extraordinary achievement of entertainment businesses such as for example Warner Bros., Marvel Entertainment, and the NFL – along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give market leaders in film, tv, music, submitting, and sports an edge over their rivals? Anita Elberse, Harvard Business School’s professional over the entertainment sector, did pioneering research over the worlds of mass media and sports for greater than a decade. Now, in this groundbreaking audiobook, about Blockbusters she points out a robust truth about the fiercely competitive globe of entertainment: building a business around blockbuster items – the films, television shows, tracks, and books that are greatly expensive to create and marketplace – may be the surest path to long-term achievement. Along the way, she reveals why entertainment professionals often spend outrageous levels of money in search of another blockbuster, why superstars are paid unimaginable amounts, and how digital technology are changing the entertainment panorama. Filled with inside stories growing from Elberse’s unprecedented access to some of the world’s most successful entertainment brands, Blockbusters is normally destined to become required listening for anyone seeking to understand how the entertainment industry really works – and how to navigate today’s high-stakes business world at large.