The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention-and how we can leverage these to pull and retain attention for our ideas, work, companies, and more.

Whether you’re an artist or a salesperson, a instructor or an engineer, a marketing expert or a parent-putting the limelight on your ideas, insights, projects and products takes a deep understanding of the technology of attention. In Captivology, award-winning journalist and about Captivology: The Technology of Capturing People’s Attention business owner Ben Parr explains how and why the mind will pay focus on some events or people-and not really others-and presents seven captivation triggers-techniques assured to help you capture and wthhold the interest of friends, co-workers, customers, fans, and even strangers.

Parr combines the most recent research on attention with interviews with an increase of than fifty scientists and visionaries-Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, NY Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, creator of Reddit Alexis Ohanian, and more-who have successfully brought their tips, projects, businesses, and products towards the forefront of cultural consciousness. The result is an insightful and useful book that will change how you assign jobs to your children or staff, craft a multi-million money ad marketing campaign, deliver your next presentation, attract users to your item, or convince the world to support your cause.