In this NY Times and Wall Road Journal bestseller, Whole Foods Market cofounder John Mackey and teacher and Conscious Capitalism, Inc. cofounder Raj Sisodia claim for the natural good of both business and capitalism. Featuring a few of today’s best-known & most effective companies, they illustrate how both of these forces can-and do-work most powerfully to create value for those stakeholders, including clients, employees, suppliers, investors, society, and the surroundings.Mindful Capitalism helps us better understand how companies such as Southwest Airlines, Costco, UPS, Panera, Patagonia, Google, The Container Store, and many others, use four particular tenets-higher purpose, stakeholder integration, conscious leadership, and conscious culture and management-to build solid businesses, upfront capitalism toward its highest potential, and foster a far more positive environment for all those.