Following the success from the Accidental Billionaires and Moneyball comes Gaming console Wars-a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, got in the juggernaut Nintendo and revolutionized the gaming industry.

In 1990, Nintendo had a digital monopoly in the video game industry. Sega, on the other hand, was just a faltering arcade firm with big dreams and even bigger about System Wars: Sega, Nintendo, and the Battle that Described a Generation personalities. But that would all change using the arrival of Tom Kalinske, a man who knew nothing at all about videogames and everything about fighting uphill battles. His unconventional methods, combined with the blood, sweat and bold tips of his renegade employees, transformed Sega and finally resulted in a ruthless David-and-Goliath showdown with rival Nintendo.

The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that might be fought on several fronts: from living spaces and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred issue that pitted brother against brother, child against adult, Sonic against Mario, and the united states against Japan.

Based on over 2 hundred interviews with previous Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously switched an industry punchline into a market leader. It is the tale of how a humble family guy, with a fantastic imagination and a gift for turning complications into competitive advantages, inspired a group of underdogs to slay a giant and, as a result, birth a $60 billion money industry.