Data Technology gets thrown around in the press like it’s magic. Main retailers are predicting from when their clients are pregnant to when they want a fresh couple of Chuck Taylors. It’s a fearless new world where seemingly meaningless data could be transformed into valuable understanding to drive clever business decisions.

But so how exactly does one exactly carry out data science? Do you have to hire one of these priests of the dark arts, the ‘data scientist,’ to remove this gold from your data? Nope.

Data research is little more than using straight-forward guidelines to process natural data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that’s completed within the familiar environment of the spreadsheet.