A newly revised and updated edition of the influential instruction that explores probably one of the most powerful ways to attract interest and impact behavior-fascination-and how businesses, products, and ideas may become irresistible to customers.

In an oversaturated culture defined by limited time and focus, just how do we draw attention to our messages, our ideas, and our products whenever we only have seconds to compete?

Award-winning specialist and loudspeaker Sally Hogshead turned to a wide realm of disciplines, on the subject of Fascinate: Your 7 Triggers to Persuasion and Captivation including neurobiology, psychology, and evolutionary anthropology. She began to discover particular and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights could be used to sway:

• Which make of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and business you join

• Where you go on vacation

• Which book you buy off the shelf

Structured across the seven languages of fascination Hogshead offers examined and developed-power, passion, innovation, alarm, mystique, prestige, and alert-Fascinate explores how anyone can use these activates to create products, messages, and companies more fascinating-and more successful.