Welcome to Jerryworld and an all-access pass to the most valuable sports franchise on the planet, the Dallas Cowboys.

Many books have been written about the Cowboys, but there’s never been a merchant account like this 1. HOW ‘BOUT THEM COWBOYS tells the storyplot from the NFL’s most effective franchise, with special usage of its outspoken owner, Jerry Jones, his sons Stephen and Jerry Jr., child Charlotte, and dozens of interviews of current and previous players and instructors, and heroes from across about How ‘Bout Them Cowboys?: In the Huddle with the Celebrities and Legends of America’s Team Cowboy Country. While tracking the successes and controversies of some of the biggest titles in the NFL on and off the field, HOW ‘BOUT THEM COWBOYS? remembers the legends of previous decades, and explains why the celebrity over the helmet has become iconic, and how a little expansion team from North Texas has evolved into a global $5 billion brand.

Primed for his or her make-or-break 2018 time of year, HOW ‘BOUT THEM COWBOYS? delivers a great and surprising accounts of America’s Team, its greatest superstars, its mercurial management, the vicious rivalries, and the long lasting saga that makes this typically the most popular and polarizing group in sports.