From Michael LeBoeuf, the bestselling writer of Working Smart as well as the sound programs Working Smarter, Imagineering and The Perfect Business, comes How To Win Customers and Keep Them For Life — the ultimate guide to creating a successful business through customer satisfaction.

The success of any business depends on understanding the answers to these essential questions:

Why do some people buy once…and never return? Why do some individuals become strong, continuous customers? How will you change an furious or complaining consumer into a content and happy one? What exactly are the five greatest ways to keep customers returning?

How To Gain Customers and Keep Them FOREVER is a hard-hitting, action-ready rewards-and-incentives plan fro creating a winning sales team. Developed by one of the nation’s most important business consultants, this useful, no-nonsense guide lets you know everything you need to know about successful offering — & most important of most — how exactly to earn customers for life.