Are we traveling off an electronic cliff and at risk of disaster, struggling to focus, maintain focus, or form the human bonds that make life worth living? Are press and business doomed and about to be replaced by novice hour?

The world, as Nick Bilton-with tongue-in-cheek-shows, continues to be likely to hell for a long, long time, and what we are experiencing may be the twenty-first-century version of the fear that always takes hold as fresh technology replaces the old. In fact, as Bilton shows, the about I Live in the Future & Here’s HOW IT OPERATES: Why Your Globe, Work, and Brain Are Being Creatively Disrupted digital era we are component of is usually, in every its creative and disruptive forms, the foundation for exciting and engaging experiences not merely for business but society as well.

Both visionary and practical, I Reside in the near future & Here’s How It Works captures the zeitgeist of the emerging age, providing the knowledge of how a radically changed media world is influencing human behavior:

• With a walk within the wild side-through the porn industry-we observe how this business model is leading the way, adapting product to consumer requirements and preferences and beating piracy.

• By focusing on how the Internet can be creating a new type of consumer, the “consumnivore,” living in a world where immediacy trumps quality and quantity, we see who’s dictating the sort of content being developed.

• Through exploring just how our brains are adapting, we gain a new knowledge of the positive aftereffect of fresh press narratives on thinking and actions. One fascinating study, for example, demonstrates cosmetic surgeons who play video games are more skilled than their nonplaying counterparts.

• Why social networks, the openness of the web, and handy brand-new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the building blocks for “anchoring communities” that tame details overload and help determine what information and details to trust and consume and what to ignore.

• Why the map of tomorrow is certainly centered on “Me,” and why that simple reality means a completely new approach to the way media companies shape content.

• Why people pay for experiences, not content; and why great storytelling and prolonged romantic relationships will prevail and enable businesses to engage with clients in new techniques go beyond merely selling information, instead creating exclusive and meaningful experiences.

I Live in the near future & Here’s HOW IT OPERATES walks its own chat by creating a unique reader experience: Semacodes embedded in both print and eBook versions will need readers directly to Bilton’s internet site (www.NickBilton.com), where they can access video clips of the writer further developing his point of view and also explore the research that was essential to shaping the central ideas of the book. The website will also offer links to related content material and the capability to touch upon a chapter, allowing the reader to join the conversation.