In a business community that spans several continents, it is no longer common for everybody to speak English as an initial language. Whether you speak British as a first, second or even third vocabulary, intercultural business conversation means that getting it right first time hasn’t been more very important to you as well as your corporation.English can never be standardized in the global and digital market; instead, we are able to learn how to customize business British according to your own values and culture about Improve Your Global Business English: The Essential Toolkit for Composing and Interacting Across Borders and communicate successfully across edges. Improve Your Global Business British creates a knowledge in the reader of what to avoid and how exactly to ensure that marketing communications are correctly grasped.Very readable and hugely instructive, Improve Your Global Business British provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By understanding the basics, defining your visitors and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can boost your popularity as a global, modern player in today’s marketplace. If you want your messages to become regarded as you meant, to retain clients or to earn new ones, Improve Your Global Business British offers you the history you will need.Online supporting resources for this book include supplementary video, self-test questions and answers, web templates and a case study on going global.