Whether you intend to introduce a new item or jumpstart your existing marketing plans, this friendly guideline can help. Filled with professional tips, from determining clients to using online resources to size up competition, this updated edition of Marketing For Dummies qualified prospects you step-by-step through the four P’s of marketing-product, pricing, positioning, and positioning.

Learn how to:

Prepare hard-hitting campaignsPlan and adhere to your budgetUse study effectivelyIncrease consumer awarenessSatisfy your clients’ needsBoost your sales