The main activity of the entrepreneur is to clearly identify the very best customers for the merchandise or service, and then to target all marketing, advertising and sales efforts on this particular type of customer.

The component of competition exists as the principal fact of all entrepreneurial business in a market society. To succeed, you need to have the ability to position and sell your service or product against your competitors. Your ability to clearly define your competition, to determine their strengths and weaknesses, and to generate and sell your product or service against your competition in an open market may be the crucial skill of entrepreneurship.

Effective competitive strategy requires intelligence, common sense, creativity, flexibility and constant experimentation. They are all abilities that you can learn with repetition.

With this essential audiobook targeted at entrepreneurs, globally renowned business expert, Brian Tracy, demonstrates how to make Marketing Magic within a competitive business environment.