Companies spend huge amount of money every year looking to court consumers. They spend money on flashy advertising, celebrity endorsements, loyalty applications, websites … you name it. And they spend large numbers more seeking to build their businesses through intricate “relationship administration” software. The result? Most marketing experts still aren’t emotionally connecting with consumers. Sure, their strategies may draw raves, and their ads may win impressive honours at Cannes. They could even increase their brand about Wedded towards the Brand awareness. But they many times fail to build enduring brand relationships. Place yet another way: Many marketers are excellent at wooing a “first day” with consumers – however lousy at making a enduring marriage between buyer and brand. Wedded towards the Brand tells the storyplot of why is profitable brand associations work – through the eyes of the buyer, not the internet marketer. Packed with tales and compelling discoveries from a worldwide consumer database, this reserve explores why people connection with some brands and not others. Emotions aren’t basically warm, fluffy concepts. According to Wedded towards the Brand, which pulls on 60 years of Gallup research into consumer mindset, emotional connections can be measured and managed. Married towards the Brand shows you how. This is a must-read for profit-obsessed marketing experts everywhere – from the boardroom, where strategies are developed, to leading lines, where workers “live” the brand each day.