Ten years after his New York Instances bestselling book Microtrends, Tag Penn identifies the next wave of trends reshaping the future of business, politics, and culture.

Mark Penn has boldly argued that the near future is not shaped by society’s broad pushes, but by silent changes within slim slices of the population. Ten years ago, he demonstrated the way the behavior of one little group can exert an outsized impact over the complete of America along with his bestselling Microtrends, which highlighted dozens of small, about Microtrends Squared: The New Small Forces Traveling the best Disruptions Today counterintuitive tendencies that have since come to fruition, in the explosion of internet dating to the latest split inside the Republican Party. Today, the globe is within perplexing upheaval, and microtrends are even more influential than ever. In this environment, Penn gives a necessary perspective.

Microtrends Squared makes sense of what’s happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next 10 years. He pinpoints the unseen hand behind brand-new power relationships which have surfaced—as fringe voters and reactionary politics possess found their revival, as online influencers overshadow traditional media, and as the gig overall economy continues to invade brand-new swathes of sector. He speaks to another wave of developments to arrive technology, social motions, as well as dating.

Offering a clear vision of the future of business, politics, and culture, Microtrends Squared can be a must-read for innovators and entrepreneurs, political and business leaders, and for each curious reader seeking to understand the wave of the future when it’s just a ripple.