It’s easy to feel like networking is a waste of your time, energy, or money-but that simply means you’re carrying it out wrong. In this fresh model of Networking Like a Pro, networking professionals Dr. Ivan Misner and Brian Hilliard reveal key networking techniques to help you grow your business.

In this comprehensive guide, you’ll discover strategies that exceed collecting business cards and turn networking right into a profitable resource for your business. Dive into this publication and discover the way the most successful networkers leverage their brand, knowledge, and customers to attain greatness in existence.

You’ll understand how to: Appeal to the right people who have a carefully crafted Unique Offering Proposition; Gain your most effective customers with recommendations from networking partners; Make your best first impression using the 12 x 12 x 12 Guideline; Choose networking events and actions that best suit your preferences; Build and expand your network with a calculated follow-up technique; Avoid behaviors that harm your popularity and drive potential partners apart.