In the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory take a look at how exactly we make decisions-for supporters of Malcolm Gladwell’s Blink and Daniel Kahneman’s Considering Fast and Sluggish.

Each day we help to make choices-about what things to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the earth itself. Unfortunately, we often choose poorly. Nudge is approximately how we make these choices and how we can make better types. Using a large number of eye-opening examples and sketching on decades of behavioral technology research, Nobel Prize champion Richard H. Thaler and Harvard Regulation School professor Cass R. Sunstein present that no choice is certainly ever shown to us in a neutral way, and that people are all susceptible to biases that can lead us to create poor decisions. But by knowing how people believe, we can make use of sensible ‘choice structures’ to nudge people toward the very best decisions for ourselves, our families, and our culture, without restricting our freedom of choice.