After an extended climb to the pinnacle from the hospitality industry, Chip Conley – CEO and founder of Joie de Vivre Hospitality – was rocked to his foundation by a dramatic economic downturn. His firm was suddenly undercapitalized and overexposed in the post-dot.com, post 9/11 overall economy. This desperate scenario produced Conley reaffirm his perception in psychologist Abraham Maslow’s iconic concept of the Hierarchy of Requirements and depend on Maslow’s theory of human motivation to greatly help his business flourish once about Maximum: How Great Companies Get Their Mojo from Maslow even more.

In Top, Conley explores how Joie de Vivre – the second largest boutique hotelier in the world ? overcame the surprise that hit the travel sector by applying translations of Maslow’s suggestions to his company’s earning business practices. Part memoir, component theory, and generally practical, available, and engaging, Top presents a behind-the-scenes look at Joe de Vivre’s exceptional transformation.

Throughout this audiobook, Conley provides real-world good examples from other companies including Google, Whole Foods Market, Harley-Davidson, and Southwest Airlines, and shows how anyone can bring similar changes with their own work and personal lives. Top reveals the magic of individual potential and shows what can happen when employees live up to their complete potential, customers are completely changed by the experience they receive, and traders are fulfilled by leveraging the potential of their capital.