You’re in the airport terminal waiting for a flight when you spot the CEO of the company you’ve wanted to connect with for a long time. He’s also looking forward to his air travel. Your flight! Should you walk over? What can you state?

We’ve all been there. An opportunity occurs and you possess one chance to talk about your essential message. In this age group of information overload, no business skill is usually more important than having the ability to connect with others quickly, whether inside a one-on-one conference or before a large number of about Little Message, Big Effect: The Elevator Conversation Effect people.

Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a short presentation that introduces a product, services, or idea. Its purpose isn’t to say everything about your topic-just to intrigue and inspire the listener to desire to hear more.

Her bestselling publication is an enjoyable, practical guide to making your message concise, convincing, and effective. She reveals, for instance, how exactly to:

• Build a convincing case using 6 of the most consistently effective arguments.

• Incorporate unique illustrations to create your message alive.

• Speak in your own authentic tone of voice; the art is within your delivery!

In this newly updated model, Sjodin offers her time-tested strategies and advice.

Whatever your goal, you can figure out how to craft a fresh, brief, convincing message that generates tangible results.