Perfect for educators, students and folks interested in psychology.

How is globalization affecting our behaviour?

Does our culture affect our buying habits?

Could acculturation explain weight problems levels in migrants?

These are just some of the interesting and important questions that people will end up being exploring with this book as we explore how social and cultural factors affect our behavior.

So, join me mainly because together we explore the fascinating globe of social psychology in this publication with an intriguing conversational tone that clearly breakdown and critically evaluates ideas and theories therefore everyone can enjoy the miracles of psychology… and not have a headaches at the end!