Leonard Mlodinow, the best-selling writer of The Drunkard’s Walk and coauthor from the Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of the way the unconscious brain shapes our connection with the world and exactly how, for example, we frequently misperceive our relationships with family members, friends, and business associates, misunderstand the reasons for our purchase decisions, and misremember important events.

Your preference in politicians, the total amount you tip your waiter- about Subliminal: How Your Unconscious Mind Rules Your Behavior all judgments and perceptions reflect the workings of our mind on two levels: the mindful, which we are aware, and the unconscious, which is hidden from us. The second option has long been the main topic of speculation, but within the last two decades research workers have developed amazing new tools for probing the concealed, or subliminal, workings of your brain. The result of this explosion of study is a fresh science of the unconscious and a sea change in our understanding of the way the subliminal brain affects the way we live.

Employing his trademark wit and lucid, accessible explanations of the very most obscure scientific themes, Leonard Mlodinow requires us on a tour of this research, unraveling the complexities of the subliminal self and raising our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. Along the way he adjustments our view of ourselves and the world around us.

Includes a bonus PDF of diagrams and illustrations in the book