Since overtaking TED in 2001, Chris Anderson shows how carefully crafted short talks could possibly be the key to unlocking empathy, stirring enjoyment, posting knowledge, and promoting a shared dream. Done right, a talk can electrify an area and transform an audience’s worldview; it can be more powerful than anything in written form.

This book explains the way the miracle of powerful public speaking is achieved, and equips you to give it your very best shot. There is absolutely no set formula; simply no two talks ought to be the same. But you will find tools that can empower any loudspeaker.

Chris Anderson has worked behind the scenes with all the TED speakers who have inspired us probably the most, and here he shares insights from such favorites as Sir Ken Robinson, Amy Cuddy, Elizabeth Gilbert, Salman Khan, Dan Gilbert, Monica Lewinsky, and dozens more-everything from how to build your talk’s content material to how you can be most effective onstage. This is actually the twenty-first century’s new manual for truly effective communication, and it is a must-read for anyone who is ready to create effect with their concepts.