This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws and regulations of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the personal savvy of advertising experts Al and Laura Ries. Merging The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stick out in today’s market is to build your service or product into a brand-and supplies the step-by-step guidelines you must do so.

The 22 Immutable Laws and regulations of Branding also tackles probably one of the most challenging advertising problems today: branding on the net. The Rieses divulge the controversial and counterintuitive strategies and secrets that both little and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the important primer on building a category-dominating, world-class brand.