A high performance expert reveals the secret behind many top athletes and executives: making a heroic alter ego to activate when the potato chips are down.

There’s only one person in the way of you untapping your potential: You. There’s also one person who can move you taken care of so you can perform at your top.

That person is already inside you. You just need to unlock them. This other component of you is definitely your Alter Ego. After twenty-one years of working with top notch sports athletes, performers about The Alter Ego Impact: THE ENERGY of Key Identities to Transform YOUR DAILY LIFE and market leaders, Todd Herman offers discovered how you can use your alter ego to attain the seemingly impossible. Everything clicked for Todd when he met Bo Jackson.

When Herman met Bo Jackson, the professional sportsman told him, “Bo Jackson under no circumstances played a straight down of soccer in his entire life.” Bo explained that when he was youthful, he’d get into difficulty because chaos due to his anger issues. Then, he saw Fri the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. For the reason that second, he resolved to avoid getting Bo Jackson, and begin being Jason as soon as he stepped around the field.

With this transformative help, Herman teaches you how exactly to create and control an Alter Ego like Bo-and the a large number of other athletes, business leaders, entrepreneurs, and entertainers who’ve used this simple tool to improve their lives. Herman also shares his own tale: he knew that inside was a assured, self-assured, intelligent person who may help others progress results within their lives. When he began using superman’s classic trick-putting on a pair of glasses-he learned to trigger the precise traits he needed to attain his goals.

The Alter Ego Effect is not about developing a false mask-it’s about locating the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that keep you back again, and empowering you to ultimately become your best self.