Rethink your company for the digital age.

Every business begun prior to the Internet now faces the same problem: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital change isn’t about updating your technology but about improving your strategic thinking. Predicated on Rogers’s 10 years of study and teaching at Columbia Business School, and his talking to for businesses around the world, The Digital Change about The Digital Transformation Playbook: Rethink YOUR COMPANY for the Digital Age group Playbook displays how pre-digital-era businesses can reinvigorate their video game plans and capture the new possibilities of the digital world.

Rogers shows why traditional businesses have to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and worth. He reveals how to harness customer systems, systems, big data, quick experimentation, and disruptive business models-and how to integrate these into your existing business and business.

Rogers illustrates every strategy within this playbook with real-world case research, from Google to GE, from Airbnb to the brand new York Instances. With useful frameworks and nine step-by-step planning equipment, he distills the lessons of today’s ideal digital innovators and makes them functional for businesses at any stage.

Many books give advice for digital start-ups, however the Digital Change Playbook is the first full treatment of how legacy businesses can transform to thrive in the digital age. It really is an indispensable direct for executives seeking to take their firms to another stage of profitable growth.