‘This is not just an important but an essential project: to approach the problem of randomness and success using the state from the art technological arsenal we’ve. Barabasi is the person.’–Nassim Nicholas Taleb, author of the brand new York Situations bestselling The Dark Swan and Distinguished Teacher of Risk Engineering at NYU

A global bestseller

In the bestselling tradition of Malcom Gladwell, James Gleick, and Nate Silver, prominent professor László Barabási gives us a trailblazing book about The Formula: The Universal Laws of Success that promises to transform the very foundations of how our success-obsessed society approaches their professional careers, life pursuits and long-term goals.

Too often, achievement will not equal success. We did the task but didn’t get the promotion; we performed hard but weren’t recognized; we had the idea but didn’t get the credit. We convince ourselves that talent combined with a solid work ethic may be the key to getting ahead, but also realize that mixture often fails to yield results, without the deeper understanding as to why. Recognizing this dazzling disconnect, the author, along with a group of renowned experts and some of the very most advanced data-crunching systems on earth, dedicated themselves to one goal: uncovering that ever-elusive hyperlink between efficiency and achievement.

Now, based on many years of academics research, The Formulation finally unveils the groundbreaking discoveries of their pioneering study, not merely highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of: Why functionality is necessary but not adequateWhy ‘Professionals’ tend to be wrongHow to put together a creative team primed for successHow to many successfully engage our networksAnd a lot more.