Offering is 85% emotional and 15% logical.

Ignore everything you’ve been taught about selling — forget the hardsell, forget negotiation strategies, neglect those closing methods. In The Inner Video game of Selling, Ron Willingham debunks the familiar myths about ‘product sales skills,’ showing that those tired methods are as well shallow and manipulative to do not alienate prospective customers and drain you of energy and dignity.

Willingham, author of Integrity Services and CEO of Integrity about The Internal Game of Offering: Discovering the Hidden Pushes that Determine Your Success Systems, attracts on decades of experience to open up your eyes to a whole fresh truth about selling: Your capability to sell is usually more a question of who you are than of what you understand. Accordingly, why you sell can be far more essential than how you sell.

Salespeople perform regarding to their internal values, which eventually determine their achievement or failure; The Inner Video game of Offering reveals how exactly to overcome self-limiting beliefs, and lets you know how exactly to:

Decide everything you stand for Develop stronger levels of self-confidence Sell just how people want to buy Create real worth for people, rather than merely sell another unit, product, or assistance Separate yourself from additional, ordinary salespeople Encounter more positive replies and respect from customers and clients Develop a powerful prosperity consciousness that will continually increase Understand people and help them experience understood Overcome recent blockages to your success