“Do we actually need yet another publication about the financial meltdown? Yes, we do-because this one is different….A must-read for anyone who wants to understand the clutter we’re in.”

-Paul Krugman, New York Times Publication Review

“Fox makes business history thrilling.”

-St. Louis Post-Dispatch

A lively history of suggestions, The Myth from the Rational Market by former Time Mag economics columnist Justin Fox, describes with insight and wit the rise and fall from the world’s most influential investing idea: the efficient marketplaces theory. Both a New York Instances bestseller and Well known Book from the Year-longlisted for the Financial Instances Business Reserve of the Year Award and named among Library Journal Greatest Business Books from the Year-The Misconception from the Rational Marketplace carries readers from the initial days of Wall structure Street to the present financial crisis, debunking the long-held myth that the stock market is always best in the process while intelligently exploring the substitute theory of behavioral economics.