A guide to crafting unforgettable, attention-grabbing business marketing communications – from speeches and letters to business programs – using stories from your world’s top business leaders.

The world’s foremost business leaders will also be great storytellers. For instance, industry titan Jack Welch has told how his mom instilled enough difficult love and self-confidence in him to overcome the fact that he was the shortest kid in his class and acquired a serious stutter. Jeff Bezos, the founder of Amazon.com, often tells a story of establishing the company’s initial office in a converted garage.

The Power of Storytelling collects the best of the stories, which listeners may use to strengthen their own communication. It’s great for anyone who must lead, inspire, and encourage an audience in a business setting, whether they’re writing speeches, pep talks, interview talking points, employee characters, or Op- Eds. With anecdotes from Costs Gates, Sam Walton, Ted Turner, Steve Jobs, and many more, that is an uplifting and immensely useful audiobook.