‘A marvelous publication… believed provoking and highly entertaining.’

-Jerome Groopman, NY Times bestselling writer of How Doctors Think

‘Ariely not merely gives us a great read; he also makes us much wiser.’

-George Akerlof, 2001 Nobel Laureate in Economics

‘Revolutionary.’

-New York Occasions Book Review

Behavioral economist and NY Instances bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.