A #1 Washington Post bestseller

One of Michiko Kakutani’s (New York Times) top ten books of 2016

A funny thing happened on the way to the digital utopia. We’ve started to fall back love with the very analog products and tips the tech gurus insisted that people no longer needed. Businesses that once looked outdated, from film pictures to brick-and-mortar retail, are actually springing with new lease of life. Notebooks, information, and stationery have grown to be cool again. Behold the Revenge of Analog.

David Sax about The Revenge of Analog: True Things and Why They Matter offers uncovered story following story of entrepreneurs, small business owners, and even big corporations who’ve found a market selling not apps or virtual solutions but true, tangible things. As e-books are supposedly remaking reading, self-employed bookstores have sprouted up in the united states. As music allegedly migrates towards the cloud, vinyl fabric record sales have grown a lot more than ten times within the last decade. Even the offices of tech giants like Google and Facebook more and more rely on pen and paper to operate a vehicle their brightest suggestions.

Sax’s work reveals a deep truth about how exactly humans shop, interact, as well as think. Blending mindset and observant wit with first-rate reportage, Sax shows the limited appeal of the solely digital life–and the sturdy future of the real world outside it.