SUNDAY Occasions BESTSELLER

‘If you want to write a book or a script, read this book’ Sunday Occasions

‘The best book in the craft of storytelling I’ve ever read’ Matt Haig

‘Rarely has a reserve engrossed me more, and forced me to question everything I’ve ever read, noticed or created. A masterpiece’ Adam Rutherford

Who we end up being without stories?

Stories mould who we about The Research of Storytelling: Why Stories Produce Us Human being, and How to Tell Them Better are, from our personality to your cultural identification. They get us to do something out our dreams and ambitions, and form our politics and values. We utilize them to construct our relationships, to keep order in our laws courts, to interpret occasions in our newspapers and social media marketing. Storytelling can be an essential portion of what makes us human.

There have been many attempts to comprehend what makes an excellent story – from Joseph Campbell’s well-worn theories about myth and archetype to recent attempts to crack the ‘Bestseller Code’. But few possess used a scientific approach. This is wondering, for if we are to truly understand storytelling in its grandest sense, we must 1st come to comprehend the ultimate storyteller – the human brain.

Within this scalpel-sharp, thought-provoking book, Will Storr demonstrates how grasp storytellers manipulate and compel us, leading us on a journey from the Hebrew scriptures to Mr Men, from Booker Prize-winning literature to box set TV. Applying dazzling psychological analysis and cutting-edge neuroscience towards the foundations of our common myths and archetypes, he displays how we may use these equipment to inform better tales – and make sense of our chaotic modern world.