We are simply witnessing the beginning of the radical adjustments in retail that will revolutionize shopping in every way. As Amazon . com and additional disruptors continue steadily to offer ever-greater value, customers’ goals will continue steadily to ratchet up, making winning (and keeping) those customers even more challenging. For some retailers, the adjustments will push clients completely out of their reach-and their companies out of business.

In The Shopping Revolution, Barbara E. Kahn, a most important retail professional about The Buying Trend: How Effective Retailers Win Clients in an Period of Countless Disruption and teacher on the Wharton School, examines the firms that have been most effective during this wave of change, and will be offering fresh new insights into what we are able to study from their ascendance.

– How did Amazon become the store of preference for a large portion of the united states population, and how do other companies work with them or compete with them?

– How do Walmart defeat out additional grocers in the late 1990s to become the first choice in food retailing, and exactly how must they pivot to hold their leadership position today?

– How do Warby Parker produce a dent in the once-untouchable Luxottica’s lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath?

– How did Sephora draw clients away from once-dominant shops to become the go-to suppliers for beauty products, and what may retailers study from their success?

– How are luxury and fast-fashion merchants competing in the ever-changing, fickle globe of fashion?

Building on these insights, Kahn offers a framework that any business can use to create a competitive technique to survive and thrive in today’s-and tomorrow’s-retail environment.