Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Audiobook | BooksCougar

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Audiobook

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Audiobook

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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we gain access to our information but how exactly we interact and communicate with one another on a global range. Understanding Digital Advertising is a practical, no-nonsense information to web-marketing, the guidelines of new mass media and researching the new era of digital customers. Clear, educational and entertaining, it covers essential topics such as search marketing, social media, Google, cellular about Understanding Digital Marketing: Marketing Strategies for Interesting the Digital Era marketing, internet affiliate marketing, email marketing, performance marketing, client engagement and digital advertising strategies.

Among the best-selling books on the market, this fourth release of Understanding Digital Advertising continues to be thoroughly revised with an increase of information, fresh examples and case research, and the most recent developments on the market. Filled with in-depth insider accounts of digital advertising successes from internationally recognised brands and digital advertising campaigns, it is vital reading for both practitioners and students alike. Understanding Digital Advertising is now required reading for a lot more than 100 universities and colleges, including Harvard School as well as the Chartered Institute of Marketing. Online resources include bonus chapters, contributor sights, and case studies on Kwik Fit, Battersea Dogs House and Yves Saint Laurent.

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