Imagine what you could carry out with the time you spend writing emails each day.

Complexity is killing companies’ ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Basic Wins helps market leaders and their groups move beyond the emotions of disappointment and futility that come with so much unproductive work in today’s corporate world to make a corporate and business culture where useful, essential, meaningful work is the norm. By learning how exactly to eliminate about Why Simple Wins: Escape the Complexity Capture and move on to Work That Matters redundancies, communicate with clarity, and make simplification a habit, individuals and companies will start to recognize which activities are time-sucks and which create long lasting value.

Lisa Bodell’s simplification method has several unique concepts:

• Simplification is an art that can be found to people, yet hardly any leaders use it.

• Simplification may be the correct thing to do-for our customers, for our company, and for every other. Operating with simplification as our primary business model will make it simpler to become respectful of every other’s time.

• Simplification drives culture, and culture in turn drives employee engagement, customer relations, and overall productivity.

This book is inspired by Bodell’s passion for eliminating barriers to innovation and productivity. In it, she points out why modification and innovation are so difficult to achieve-and it’s not everything you might expect. The truth is this: we spend our days drowning in mundane jobs like meetings, email messages, and reports. They are frequently self-created complexities that prevent us from addressing the meaningful work that truly matters.

Using basic stories and techniques, Why Simple Wins demonstrates through the use of simplicity as an operating principle, we can eliminate the busy work that places a chokehold on us every day, and instead spend time on the work that we value.