In this age of hypercompetition, the Internet takes its powerful tool for inventing radical home based business models which will leave your rivals scrambling. But as human brain scientist and business owner Jeffrey Stibel explains in Wired for Idea, you must understand its true nature. THE WEB is a lot more than just a series of interconnected pc networks: it is the first proper replication from the human brain outside the human body.

To leverage its power, you first need to understand how the Internet has evolved to take on similarities to the brain. This participating and provocative publication provides the answer. Stibel lays out:

-How networks have changed and what that implies for how people connect and form communities

-What the Internet-and web business opportunities-will look like in the future

-What another stage of artificial intelligence will be and what opportunities it’ll present for businesses

Stibel shows how exceptional companies are employing their knowledge of the Internet’s brainlike power to make competitive advantage-such seeing that building more effective Internet sites, predicting consumer behavior, leveraging social networking, and making a collective consciousness.